Product Analyst

Swan iT is searching for a Product Analyst to join them in Johannesburg. This position will be onsite near Midrand at a client in the manufacturing industry.

Responsibilities:

• Conceptualize, develop and implement after sales campaigns and promotions to improve Dealer Throughput and ensure achievement of Genuine Parts sales objectives


• Develop business cases for proposed campaigns and promotions and present them for approval to ONE. After Sales management and Finance Controlling


• Provide support to Own Workshop and Over the Counter channels projects within ONE. After Sales


• Conduct market research and do analysis as and when required by business


• Provide support to strategic projects within ONE. After Sales business unit


• and write marketing briefs for campaigns and promotions and present them to Marketing Communications and to creative and media agencies


• Conduct Homogenous Parts Groups (HPGs) analysis to identify declining HPGs and individual parts for possible campaigns and promotions


• Monitor and track Dealer performance on campaigns and promotions and report on this to ONE.


• Regular engagements with dealers (i.e. service and parts managers) to gather market intelligence, identify trends, and solicit ideas for new campaigns/promotions


• Assist with Dealer queries related to Product Management activities


• Coordinate Dealers parts incentive program, including target setting and incentives to enhance the Brand’s performance and increase Genuine Parts turnover


• Conduct Dealer workshops to appraise and provide Dealers with details of campaigns and promotions


• Support Field Force Team with relevant information pertaining to campaigns and promotions, HPGs performance, Dealer’s wholesale parts purchases and retail performance to improve overall performance


• Develop and manage programmes and activities that result in improved Customer Loyalty and Retention

Requirements:

• Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT or related field


• 3 years’ experience in Sales, After Sales (i.e. service and parts), Dealer Operations, Campaigns/Promotions Management or Marketing environment


• Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is essential


• Exposure to sales, marketing and Knowledge of Customer Loyalty and Retention strategies


• Able to work well under pressure and quality-focused